What are the three Cs of communications? Clarity. Clarity. Clarity.

(60 second read)

What are the three Cs of communication? 

Clarity. Clarity. Clarity. 

1.    Clarity – of purpose: why are you communicating? If you don’t know, don’t do it. It will confuse everyone. 

2.    Clarity – of audience: who do you want to listen? If you aren’t clear who they are, what makes them tick, what turns them off, don’t do it. They won’t get it. 

3.    Clarity – of action: what do you want people to do? If you aren’t 100% sure, don’t do it. People won’t act, they’ll just be irritated. And they won’t listen next time. 

PS – these are not only (hardly ever?) questions for communicators to answer – these are strategic decisions for organisational decision makers first off.

Sometimes you just can’t clarify an unclear plan. (But you can ask the questions that might get you there…)