Holly Greenland
Strategy | Communications | Content
To find out about my books and writing commissions, head straight here
To find out about my books and writing commissions, head straight here
I use my twenty years of experience in-house and agency-side to develop communications, brand and campaign strategies for charities and public bodies, as well as writing and producing learning and information content to engage targeted audiences.
Get in touch for:
Writing & Editing: I can deliver your writing or editing needs, with experience across school resources, guidebooks, historical interpretation, marketing products, reports, web content, blogs, and more. I also co-host and undertake interviews on podcasts, as well as offering guest speaking and lecturing if approached. Take a look here for examples of my written work.
Content & Campaign Producing: I can lead your end-to-end campaign or content production project, from idea generation and development to supplier commissioning and management, through the full process to publication or campaign launch. My podcast, Reaching More Readers for the Alliance of Independent Authors can be found here.
Communications & Engagement Strategy: I can undertake research, insight and audits to set the direction for your plans, work with your teams to develop the approach, and produce a comprehensive strategy to hit your goals.
If you are looking for a full team, no problem! I also lead project teams to deliver longer-term projects through the boutique communications agency, Social & Local CIC.
I believe clarity is critical for great communication. I’ve trained with the Plain English Campaign, completed a diploma in copywriting and hold a Masters degree in Creative and Critical Writing.
Take a look at my experience for more about my qualifications and career.
So, what’s it like to work with me? Well, these are my values:
Clarity: Making complex ideas clear.
Creativity: Bringing a fresh approach to any subject.
Commitment: Doing what I say.
Short-story writer and resource producer for multiple story collections, including writing and editing, and commissioning illustrators for each book.
Producer for multi-platform BBC campaigns with print, event and digital elements, working with design teams, illustrators and writers to produce inspiring content.
Campaign delivery working with NHS Trusts, developing content and strategy to reflect regional needs.
School strategy, resource development, writing, and publishing, including presenting at teacher launch event.
Producing weekly blog articles for the Alliance of Independent Author’s to support indie writers
Co-author for comprehensive hands-on guidance to successful democratic engagement distributed across the Commonwealth
Producer for multi-platform family learning and schools campaign, with three tours, printed resources and digital content, including character concept development
In-house producer for YouTube explainers launches at TedX event, also reworked for London Underground projections (with Cognitive Media).
Strategic direction for partnership marketing across allergies, food business policy change and reactive campaigns (working through Social & Local CiC).
Author of independently published cozy mystery available via amazon.
Producer of the first House-wide communications strategy and comprehensive handbook for the House of Commons
Commissioned three-years running to produce extensive content package, including schools and community activity packs and developing campaign themes and copy.
Campaign strategy lead, coordinating teams across platforms, copywriter for ‘Let’s Talk Elections’ call to action
Developer of the ‘Pop Up Parliament’ historical event kit (Image from use at History Royal Palaces site)
Producer of Big Ben animated projection for #NVRD (Image credit: Bite the Ballot)
Lead producer for ten location roadshow turning empty shops back in time, including multi-sensory interpretation experiences
Consultation support to develop a new direction for communicating the goals of this diversity in the arts charity
“Holly helped us to pull together an integrated comms framework from lots of varied stakeholders. She skilfully got everyone into the same place despite conflicting priorities and did this with a common sense and pragmatic approach. She has great comms skills and fantastic inter personal skills, and really helped us to move forward at pace.”
“Holly really took her time to understand Tonic’s goals, challenges and audiences. She worked collaboratively with us to build a communications strategy that reflects where we are going now and that we can apply across all our channels.”
“Holly has been one of the best leaders I have had the pleasure to work with. She has a wealth of experience in driving and delivering communications campaigns and is very talented at strategic direction and audience engagement. She has an excellent ability to manage a tranche of creative projects with multi-disciplinary teams. ”
“Holly is a hugely talented project manager, creative, organised and focused. Holly is a truly multi-platform producer, well versed in web creation, film production as well as writing and producing high quality learning and marketing resources. ”